Wax Lyrical were in the media spotlight last month when the BBC Breakfast team arrived at the company’s factory in Cumbria for a morning of filming with business presenter, Steph McGovern. The coverage was part of BBC Breakfast’s pre-election coverage and was put in place by the team at Calvin Marketing.
The visit came about as part of the BBC’s pre-election coverage.
Speaking about the opportunity to showcase Wax Lyrical on prime time television, Wax Lyrical’s managing director, Joanne Barber said, “As the UK’s largest home fragrance manufacturer we were pleased to be selected by the BBC for the programme.
“The highlight came when we presented Steph with her very own Steph-branded Wax Lyrical candle. She and the crew went away with one each and we even had calls from members of the public who wished to order them.”