Calvin Marketing News

Kitbag’s getting warmed up for Christmas campaign

Following on from the success of the adidas Biggest Team Photo event on 1st  November, which saw thousands of fans congregate at The Stadium of Light to join their heroes for Sunderland’s biggest team photo yet, Calvin will be continuing to work with sports store and online retailer Kitbag, to maximise sales leading up to the new year.

Established in 1999, Kitbag has rapidly grown from its humble beginnings to become a key brand partner to some of the world’s leading football organisations including; Chelsea, Manchester United, Manchester City, Real Madrid, Nottingham Forest, FC Barcelona, Celtic, the UEFA Champions League and the biggest and most influential sports brands.

Calvin have been appointed to develop a marketing and PR programme for Kitbag, which will involve three of their UK sports clubs; Manchester City, Leicester Tigers and Nottingham Forrest, and will look to boost sales, both online and in-store, as part of their Christmas Campaign.


This entry was posted on 05/11/2012.