Diana set up Calvin Marketing in 1995. Her vision was to work alongside a small number of clients providing marketing support, strategic planning advice, training and research. Since then Calvin has developed into a full-service agency, albeit with it’s own unique approach.
Diana graduated from Leeds University with a BSc (Hons) degree in Psychology. Her first job was working on the £14 million Halifax Building Society account at Brunnings in Leeds. Working as part of a small account management team, Diana gained a wealth of experience across national press, radio, women’s press and TV. She left Brunnings to work on the Comet Electrical account and it was at a brand development meeting for Comet that she first met her husband Peter.
Diana came to the attention of Cheshire agency Carterbench who at the time were described by one industry title as the ‘Young Turks’ of Manchester’s agencies. At 27 she became the youngest board director in the agency’s history. During her time at Carterbench Diana worked on accounts such as: Cheshire Building Society, Mallinkrodt Veterinary, English Grains Healthcare, Carpet World and Bellway Homes. When Carterbench merged with Brunnings Diana was taken full circle back to her original employers having gone from graduate trainer to board director.
Diana is married to Peter and has a daughter, Meredith. In her spare time she enjoys trying to keep on top of the garden, nurturing vegetables, slaving over a hot stove (cakes being a favourite), or out walking their dog. Diana is also the marketing Governor of Wilmslow Preparatory School.
Julia’s career started in the retail sector and she was quickly promoted to the position of Retail Manager and Area Supervisor for top retailer, Jaeger before becoming Retail and Area Manager at Alexon. For both of these organisations, Julia was responsible for training, sales support and financial reporting for stores across the UK.
She has directed and managed many high-profile advertising, direct marketing and PR accounts and has proven her value to clients both strategically and managerially.
As a Group Account Director at McCann’s she was responsible for a number of key account teams and was a member of the new business strategic team.
Peter spent the first 15 years of his working life travelling the world as a surfer. He won many “open” competitions, including university, English and Scottish Championships. During this time, he intermittently studied and graduated from Teesside Polytechnic with an HND in Business Studies and a Diploma in Management Studies. Peter spent 5 years in Australia working and surfing across the continent until he finally settled in Burleigh Heads, Queensland. His first full time job was marketing manager for one of Australia’s largest property developers.
On returning to the UK, Peter competed an MBA at Aston in Birmingham before joining the advertising world to work on the £11 million Comet Electrical account. Having met Diana at the agency he then followed her to Cheshire where he became MD of Whitefriars in Chester and directed the Liquoursave, Lo Cost, MBNA and Iceland accounts as well as being responsible for the profitability of the agency group. Peter then joined McCann Erickson where he became a board director and managed accounts for British Gas, JD Williams, Magnet, Pilkington Glass and the Brick Development Association.
Years later he joined BJL in Manchester as Managing Director of the Direct Marketing Division and directed Littlewoods, the Woolwich and the Holidaybreak business which included the Eurocamp, Eurovillage, Sunsites and Keycamp brands.
Peter joined Calvin Marketing to support the team, develop new business and manage the finances. As well as holding an MBA, Peter has been a Fellow of the Institute of Direct Marketing for many years. His main interests outside of work are golf, gardening, and spending time with the family.
Lindsay grew up in New Jersey, USA, and attained her Bachelor’s degree at the University of Colorado, in Boulder. She then earned a Master’s Degree in School counselling, while working as a primary school teacher and sports coach.
Holly, lives locally to the office in Lower Withington. She studied at university in Manchester and achieved a Bachelor’s degree in Public Relations, Marketing and Digital Communications.
In 2012 Holly made the move to the big city (Manchester) to attend university and fulfil her passion for all things PR. After successfully completing her degree, Holly moved back home and joined our team here at Calvin.
Holly loves the creative side of working in a thriving agency and has a real talent for social media, producing interesting and imaginative campaigns for a range of clients. Holly also enjoys the advertising & marketing side of the business such as producing brochures, creating websites and advertising. She relishes the attention to detail and design flare that is required to produce an excellent quality piece of work.
In her free time, Holly loves spending time with her family, country walks and trips to the theatre!